Jiangsu Textile Research Institute Inc.

On the opening day of the 137th Canton Fair Phase 3, CJTI (Textile Research Institute Company) under Soho Textile Group made a remarkable debut, showcasing its latest R&D achievements to global buyers. With a strong focus on technological innovation driving industrial upgrading, CJTI demonstrated the prowess of "Intelligent Manufacturing from China." Over 20 international buyers from Canada, Australia, Russia, India, and other countries visited the booth, exceeding first-day traffic expectations. The company’s independent e-commerce site also achieved top-tier search rankings, reflecting strong digital engagement.

60% New Products Break Boundaries, Leading the Green Certification Race

After six months of intensive R&D and market research, CJTI launched its "Tech-Driven Functional Evolution" series, featuring over 100 products—60% of which are new releases.  These innovations carry prestigious international certifications, including GRS (Global Recycled Standard), GOTS (Global Organic Textile Standard), and OCS (Organic Content Standard), reinforcing CJTI’s commitment to sustainable development.

Dual-Core Innovation: Cut-Resistant Tech + Ultra-Light Materials

The exhibition featured a dual-scenario matrix—industrial and civil applications—highlighting CJTI’s end-to-end smart manufacturing capabilities.

Industrial Zone: Showcased cut-resistant fabric blended with ultra-high-molecular-weight polyethylene (UHMWPE) fibers, certified to EN 388 Level 4, alongside flame-retardant and anti-static workwear with CMA/CNAS dual accreditation.

Civil Zone: Debuted 190g ultra-light COOLMAX recycled polyester T-shirts, integrating moisture-wicking, UV protection, and wrinkle-resistant properties.    Interactive laser engraving and digital printing demonstrations illustrated CJTI’s full-chain innovation from material science to finished products.

Digital Showroom Amplifies High-Tech Experience

CJTI’s booth featured an immersive VR virtual showroom and 3D fabric interaction system, enabling buyers to visualize garment effects and streamline sourcing decisions. Aligning with digital commerce trends, CJTI optimized its online marketing strategy by:

· Deploying personalized e-invitations for targeted buyer engagement

· Updating its independent B2B platform with real-time fair highlights and product launches

· Leveraging SEO-optimized keyword strategies and precision ad placements to boost traffic and search rankings

The integrated digital and physical exhibition strategy drove significant first-day visibility, positioning CJTI as a leader in functional textiles and sustainable innovation.