Jiangsu Textile Research Institute Inc.

CJTI's booth drew significant attention with a dynamic showcase built on our integrated "R&D, Production, and Trade" model.   We proudly presented our advanced functional fabrics, including anti-static and flame-retardant yarns and finished products, demonstrating our complete supply chain capabilities to a global audience.

Data-Backed Demonstrations Seal the Deal

Our anti-static product zone became a hub of engagement, thanks to live, data-driven testing.   When a European client specified a requirement for a surface resistance of 10^6Ω, our team didn't just talk specs—we delivered proof.   Using a professional resistance tester right at the booth, we immediately confirmed our product met the standard.   This tangible validation impressed the client, leading to in-depth discussions and a preliminary cooperation agreement.   This hands-on approach cut through the noise, using concrete data to showcase quality and dramatically speeding up the decision-making process.

Interactive Tech Draws Crowds

To ramp up the engagement, our interactive zone was a major crowd-puller.   The highlight was our "thermochromatic jacket" paired with a "Leave Your Handprint" theme board.   Visitors were fascinated by the smart textile that changed color with body heat, leading to spontaneous photo-ops and lively interactions.   The novel experience with our performance fabric wasn't just for show—it generated tangible leads, with four to five potential buyers already inquiring about the price of the fabric and finished garments, setting the stage for promising follow-ups.

Online Meets Offline for Maximum Reach

Embracing an "Online-to-Offline" promotion strategy, our booth featured a large screen continuously playing screencasts from the CJTI independent website.   These videos gave visitors a comprehensive look into our manufacturing strength, product advantages, and commitment to sustainability.   Prior to the fair, we strategically released exhibition news on our site and used targeted keyword ads related to the Canton Fair to drive qualified traffic.   This integrated effort ensured a seamless flow from online interest to offline connection, powerfully supporting our goal of precise customer matching.   The strategy paid off immediately, with four pre-registered clients arriving with their invitations on the very first day.

Leveraging the solid foundation of our "R&D-Production-Trade" trinity, CJTI made a powerful impact at the fair's opening.   Our team is energized to build on this momentum, deepening the connections made and expanding our market reach to transform more innovative concepts into commercial successes.